NADINE WAS BORN IN THE 90S THANKS TO THE INTUITION OF TWO YOUNG ENTREPRENEURS,
Clemente and Alberto Halfon, which in a short period of time claimed the brand within Italy and in foreign countries as the leader of Italian fashion, with quality products that highlight femininity. Innovation and its value has always been the core of the business. It is thanks to the spirit of innovation and to the research of product that made Nadine anticipate and lead changes on the fashion market, transforming its “clothing” in a “fashionable” product. Nadine fashion group focuses much of its attention on fashion trends and with its collections interprets and develops changes within the world of women, updating continuously the style and assuring the total quality of the product in the area of processing and craftsmanship.
All of the steps involved with the processing of the product are made within Italy, assuring the customer an 100% Made in Italy product. Major attention is given to the design phase in the stylist concept of the products. This phase is used to offer a range of products which are both comfortable and fashionable. The founders of the company have always considered quality and style as two fundamental aspects which are nowadays still at the base of Nadine ideals and core values.
NADINE IS A COMPANY THAT TRANSMITS ITS VALUES THROUGHOUT SIMPLICITY AND AUTHENTICITY
of the people collaborating in it, through the high quality of its products. The resulting profitability and its consolidation will give us the possibility, as always, to make optimal reinvestments in order to constantly improve our products. The administration is constantly committed in the creative and qualitative management.
Every worker within our company is highly qualified and is always listened when proposing its solutions within the Quality Management aspect. Suppliers and cooperation are the result of specific evaluations, our partners are selected with attention and have to meet our criteria’s which are based upon quality and excellence of our production.
THE GROWTH OF THE RETAIL AND THE ARTICULATION IN VARIOUS BRAND CHANNELS ARE CONFIRMED AS THE MAJOR STRATEGY OF SUCCESS
thanks to technology which enables a growth of doubled sales and is a channel of awareness of fundamental importance. Our selling points are characterized by large spaces with an elegant atmosphere which gives the possibility to discover a quality product made in Italy. In the 1990 the first Nadine shop in Milan was inaugurated; from that moment Nadine’s life style concept found its experience in a continuous evolution and development.
In 2012 the Retail concept has been redesigned: characterized starting from the need expressed by the distributive system of creating flexible architectural structures in order to tune them at the cyclical nature and temporary of the goods. This type of commercial expression, not only gives the possibility to constantly to innovate the distributive system but also endow it with an exclusive form under the eyes of the consumers. The design of our direct selling points, projected with detail in harmony based on the philosophy proposed by our collections, has always represented in a modern and innovated way what we consider elegance. The distributive strategy of our company is based on a process of an accurate selection of our target market depending on the locations of the various boutiques and the ways of exposing the product. The project investments and the experiments of the past years have been guided by the company decision of continuously searching new solutions creating Nadine’s selling points unique with constant innovation within the product. The available space of our shops are not only used to communicate and sell our image. These spaces, where the interaction with customers takes place, are the demonstration of a cultural innovation.